Marketing Trends in Türkiye 2026: Digital, AI, DOOH & Influencer Strategies

Marketing in Türkiye in 2026 is rapidly transforming under the influence of digitalization, artificial intelligence, e-commerce growth, and the expansion of digital out-of-home advertising. Companies are moving away from fragmented promotion channels toward integrated digital strategies that connect online and offline ecosystems.

The Turkish market is becoming increasingly competitive. Brands are no longer fighting just for attention — they are competing for engagement, trust, and long-term loyalty. At the center of modern strategies are personalization, automation, influencer marketing, and the integration of DOOH into full sales funnels.

Key Marketing Trends in Türkiye in 2026

• Digital marketing & omnichannel strategies

• Artificial intelligence in marketing

• DOOH (Digital Out-of-Home) advertising

• Influencer and influence marketing

Digital Marketing in Türkiye 2026: New Rules of the Game

Digital marketing in Türkiye has reached a new level of maturity. Mobile traffic continues to grow, social media plays an increasingly central role, and marketplaces are evolving into full-scale sales and branding channels.

Core Digital Marketing Directions in Türkiye:

• SEO and search marketing

• Targeted advertising on Instagram, TikTok, and YouTube

• Performance marketing and advanced analytics

• E-commerce via Trendyol, Hepsiburada, n11, and Amazon Türkiye

• Mobile-first strategies and digital payment integration

Brands are shifting toward omnichannel funnels, unifying websites, social media, marketplaces, messengers, and offline touchpoints into a single performance-driven system.

Artificial Intelligence in Marketing in Türkiye

In 2026, AI in marketing is no longer experimental — it is becoming standard practice.

AI is used for:

• personalized advertising communication

• automated campaign optimization

• content generation (copy, scripts, visuals)

• behavioral analytics

• demand forecasting and channel efficiency prediction

AI enables brands to scale faster, segment audiences more precisely, and reduce customer acquisition costs.

DOOH: Digital Out-of-Home in Türkiye

DOOH is one of the fastest-growing marketing segments in Türkiye in 2026. Digital screens are rapidly expanding across shopping malls, airports, major city streets, metro systems, and transport hubs.

Key Advantages of DOOH in Türkiye:

• real-time creative updates

• targeting by time of day, weather, and events

• integration with digital campaigns via QR codes

• premium brand positioning and large-scale reach

Most Effective DOOH Locations:

• shopping malls

• airports

• central streets

• business districts

• tourist zones

Influencer Marketing in Türkiye

Influencer marketing continues its rapid growth in Türkiye in 2026. Content creators are now full-scale media channels capable of driving trust, engagement, and direct sales.

Key Influencer Trends in Türkiye:

• collaboration with micro and niche influencers

• short-form video formats (TikTok, Reels, Shorts)

• native brand integrations

• user-generated content (UGC)

• integration of influencers into offline events

This approach delivers strong ROI and builds long-term audience loyalty.

How Brands Can Leverage 2026 Marketing Trends in Türkiye

To fully capitalize on Türkiye’s marketing landscape, brands need an integrated and structured approach.

Key Steps:

1. Build an omnichannel digital funnel.

2. Implement AI tools for analytics and automation.

3. Use DOOH for premium visibility and large-scale reach.

4. Develop a localized influencer strategy.

A comprehensive strategy increases brand awareness, lowers acquisition costs, and drives sustainable sales growth.

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How Simpleist Helps Brands in Türkiye

Simpleist specializes in implementing modern marketing strategies in Türkiye, including digital campaigns, AI-driven solutions, DOOH placements, and influencer marketing.

We support brands at every stage:

• market and competitor analysis

• strategic marketing planning

• digital campaign launches

• AI implementation

• DOOH campaign execution

• influencer collaborations

• analytics and scaling

If you want to leverage the marketing trends shaping Türkiye in 2026, Simpleist is ready to consult and manage your full-scale strategy — from concept to measurable growth.