Performance Marketing Case Studies for E-commerce in Türkiye on Trendyol
- Feb 10
- 3 min read
Performance marketing in Türkiye’s e-commerce ecosystem is increasingly centered around marketplaces — with Trendyol playing a dominant role. As the largest e-commerce platform in the country, Trendyol allows brands to access high-intent audiences, scale revenue, and measure results in clear performance metrics: orders, revenue, ROAS, and ROI.
This article highlights real performance marketing case examples on Trendyol and practical insights for international sellers entering the Turkish market.
Why Trendyol Is a Core Performance Channel in Türkiye
Trendyol is the leading marketplace in Türkiye, particularly strong in fashion and lifestyle categories. It serves tens of millions of users and generates hundreds of millions of monthly visits. In fashion alone, Trendyol is estimated to hold 25–30% market share.
For brands, Trendyol is not just a product listing platform — it is a full performance-driven sales channel with built-in analytics and advertising integrations.
Key advantages for performance marketing:
high commercial intent traffic
stable conversion rates
integration with Google Ads, Meta, and TikTok
dynamic remarketing capabilities
advanced internal marketplace analytics
Case Study 1: Google Ads Dynamic Remarketing for Trendyol App
Trendyol launched dynamic remarketing campaigns in Google Ads to re-engage users who viewed products but did not complete purchases.
Strategy:
segmented users into new, active, and inactive groups
deployed dynamic ads featuring previously viewed products
used responsive formats optimized for multiple devices
Results:
140% increase in CTR
20% increase in conversion rate
28% reduction in cost per click
70% increase in ROAS
3x growth in Google Ads traffic to the mobile app
Case Study 2: Meta (Facebook & Instagram) Performance Campaigns
Trendyol implemented conversion-optimized campaigns on Meta platforms targeting both website and app purchases.
Strategy:
Meta Pixel setup with Purchase and AddToCart events
remarketing to cart abandoners
lookalike audiences based on previous buyers
Results:
18% increase in total purchases
reduced cost per conversion
improved ROAS through refined targeting
Case Study 3: TikTok Ads Driving Marketplace Sales
A brand selling on Trendyol leveraged TikTok Ads to target younger audiences and increase marketplace-driven sales.
Strategy:
automated Smart Campaigns optimized for conversions
interest and behavior-based targeting
TikTok Pixel integration aligned with Trendyol sales funnel
Results:
21% reduction in customer acquisition cost
26% increase in conversion rate
89% improvement in ROAS
Case Study 4: Influencer Marketing + Trendyol Integration
A fashion brand used influencer collaborations to increase traffic and sales on Trendyol.
Strategy:
selected creators with high engagement rates
used unique promo codes and dedicated landing links
integrated influencer data into Trendyol analytics
Results:
4x increase in traffic
over $2 million in campaign-driven sales
Key Takeaways for International Sellers on Trendyol
To replicate these results, brands should:
1. Implement Full-Funnel Analytics
Integrate Google Analytics, Meta Pixel, TikTok Pixel, and Trendyol analytics to track the complete customer journey.
2. Use Dynamic Remarketing
Re-engage users who viewed products but did not complete purchases.
3. Optimize for Conversions — Not Reach
Focus on Purchase, AddToCart, and InitiateCheckout objectives instead of vanity metrics.
How Simpleist Scales Performance Marketing on Trendyol
Simpleist helps brands build and scale performance-driven e-commerce strategies in Türkiye, specifically on Trendyol.
We provide:
Google Ads, Meta, and TikTok campaign management
Trendyol integration and analytics setup
funnel optimization
cost-per-order reduction strategies
ROI and ROAS scaling
If you want every lira spent on Trendyol to translate into measurable revenue, Simpleist is ready to manage your performance marketing end-to-end — from strategy to sustainable growth.
