Outdoor Advertising in Türkiye: Formats, Costs, Reach & Effectiveness

Outdoor advertising in Türkiye remains one of the most powerful tools for building brand awareness, especially in major cities such as Istanbul, Ankara, Izmir, Antalya, and key tourist destinations.

Türkiye welcomes tens of millions of tourists annually, while its large metropolitan areas generate constant pedestrian and vehicle traffic. As a result, outdoor advertising reaches not only local audiences but also international visitors, creating broad and sustained brand exposure.

Key Advantages of Outdoor Advertising in Türkiye

• high daily reach across thousands and millions of people

• impossible to skip, block, or scroll past

• strong brand image reinforcement through large-scale visual formats

• continuous presence within the urban environment

For brands, outdoor advertising in Türkiye serves as a strategic channel for building awareness, trust, and long-term market presence.

Main Outdoor Advertising Formats in Türkiye

Billboards & Megaboards

Classic 3×6 meter billboards are placed along highways, major intersections, central districts, and near shopping malls. This is the most widespread and versatile outdoor format in Türkiye.

Megaboards are large-format installations placed on building facades and strategic urban locations. They provide maximum visibility and support premium brand positioning.

Citylights & LED Screens

Citylights are installed in pedestrian zones, near public transport stops, in tourist areas, and central districts. They deliver strong contact with foot traffic.

LED screens and digital panels allow dynamic video content, real-time creative changes, and messaging adapted to time of day, weather, or audience. DOOH advertising in Türkiye continues to grow due to its flexibility and measurable impact.

Transit & Public Transport Advertising

Advertising on buses, trams, metro systems, and shared transport vehicles delivers wide urban reach. Branding of bus stops further increases passenger and pedestrian exposure.

This format allows hyperlocal targeting and is frequently used in regional and mass-market campaigns.

Bridges, Overpasses & Airport Advertising

Bridge and overpass placements focus on vehicle traffic and provide high visual dominance.

Airport advertising complements outdoor campaigns by reaching tourist and business audiences while reinforcing premium brand perception.

Outdoor Advertising Costs in Türkiye

Pricing depends on several factors:

• city and district

• traffic volume (vehicle and pedestrian)

• format type and size

• seasonality and campaign duration

• prestige of the location

In general:

• central Istanbul billboards fall into mid-to-premium price segments

• LED screens and megaboards are premium-priced but highly impactful

• transit and bus stop advertising is often more affordable and offers targeted local reach

Strategic planning helps optimize budget allocation and maximize campaign performance.

Reach & Effectiveness of Outdoor Advertising in Türkiye

Outdoor advertising in Türkiye reaches millions daily — drivers, passengers, pedestrians, tourists, and residents.

Highest performance is typically seen in:

• tourist cities and resort areas

• business districts

• transport hubs and highways

• central retail zones

Maximum ROI is achieved when combining:

• strategically selected locations

• strong visual creative

• integration with digital channels (QR codes, landing pages, promo codes, social media)

This approach not only builds awareness but also directly impacts online traffic and sales.

How to Build an Effective Outdoor Campaign in Türkiye

1. Analyze audience and mobility patterns. Identify where your target customers move: office districts, malls, tourist zones, residential areas.

2. Select optimal formats. Combine billboards, citylights, LED screens, and transit media according to campaign goals.

3. Develop strong creative. Keep messaging simple, memorable, and culturally localized for Turkish audiences.

4. Integrate with digital marketing. Use QR codes, landing pages, exclusive offers, and analytics to measure performance.

---

Simpleist — Full-Service Outdoor Advertising in Türkiye

Simpleist specializes in outdoor advertising across Türkiye, delivering full-cycle campaigns from strategy to execution in Istanbul, Ankara, Izmir, Antalya, and beyond.

We help brands:

• select optimal formats and locations

• calculate budgets and media plans

• coordinate placements with operators and municipal authorities

• develop creatives and manage production

• launch campaigns with quality control

If you want your brand to be seen by millions across Türkiye, Simpleist is ready to consult and manage your outdoor advertising campaign turnkey — from strategy to measurable results.