Marketing in Türkiye for International Companies: Market Entry, Channels, Localization, and Digital Strategy

Türkiye is one of the most dynamic markets in Europe and the Middle East, combining European-level infrastructure with a fast-developing economy. For international companies, marketing in Türkiye opens access to over 85 million consumers, high internet penetration, and a growing middle class.

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Key Industries for Marketing in Türkiye

The most in-demand sectors for international brands include:

• real estate and investment projects

• tourism and services for foreigners

• online education and digital services

• B2B services and import/export

Key Characteristics of Marketing in Türkiye

1. Localization and Language

Successful marketing in Türkiye requires full localization — not just translation. This includes adapting content to the Turkish language, cultural context, and local user behavior.

Using Russian or English is possible, but only as additional channels for Russian- and English-speaking audiences.

Best practice:

• create separate website versions: TR / EN / RU

• use local search queries (e.g. “Turkish language courses online”, “real estate in Istanbul for foreigners”)

2. Digital Marketing and SEO in Türkiye

SEO in Türkiye is primarily driven by Google, while Yandex remains relevant for Russian-speaking audiences.

A strong SEO strategy requires geo-specific keywords such as:

• marketing in Türkiye

• SEO in Istanbul

• online school in Ankara

Core SEO steps for Türkiye:

• keyword research using Google Keyword Planner and Yandex Wordstat

• optimization of meta tags (title, description) with local intent

• creation of localized content: articles, blogs, and city guides (Istanbul, Antalya, Ankara)

Marketing Channels for International Companies in Türkiye

1. Digital Marketing

• SEO & content marketing — capturing search demand for queries like “services for foreigners in Türkiye” or “business consulting in Ankara”

• Paid search advertising — Google Ads and Yandex Direct with city-level geo-targeting

• Social media marketing — Instagram, Facebook, and TikTok, especially effective in tourism, real estate, beauty, and lifestyle niches

2. Offline Marketing and Local Partnerships

• participation in trade shows and business forums in Istanbul, Ankara, and Antalya

• partnerships with local agencies, banks, real estate brokers, and tourism companies

How to Build a Marketing Strategy in Türkiye

1. Target Audience Research

Before launching marketing activities, it is critical to understand:

• who your audience is (foreign residents, tourists, local companies)

• which channels they actively use (search engines, social media, messengers)

2. Marketing Campaign Structure

A typical structure for international companies:

• Stage 1: website localization and SEO optimization

• Stage 2: launch of paid search and paid social campaigns

• Stage 3: reputation management, Google Business Profile, and local platforms

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How Simpleist Helps International Companies in Türkiye

If you are an international business planning to enter the Turkish market — or already operating in Türkiye but struggling with promotion — Simpleist provides full-cycle marketing support.

We specialize in:

• market and audience analysis

• marketing strategy development

• digital marketing and paid advertising

• SEO optimization for Türkiye

• content localization for the Turkish market

Simpleist helps international companies build effective marketing strategies in Türkiye, adapt websites and advertising campaigns to local realities, and attract target audiences in Istanbul, Ankara, Antalya, and other key cities.

With us, you receive end-to-end support — from market entry to scalable business growth in Türkiye.