DOOH Advertising in Türkiye’s Airports: Digital Screens, Reach, and Real Use Cases in 2026
- Jan 20
- 3 min read
DOOH advertising in Türkiye’s airports (Digital Out-of-Home) refers to digital outdoor advertising placed on LED screens, video walls, digital billboards, and interactive panels across check-in areas, departure and arrival halls, boarding zones, lounges, and duty-free spaces.
Unlike traditional outdoor advertising, DOOH screens allow real-time content updates, dynamic creative adaptation based on passenger flow, flight types, time of day, and seasonality. This makes airport DOOH advertising in Türkiye one of the most advanced and effective OOH formats available in 2026.
Key advantages of DOOH advertising in Türkiye’s airports:
high passenger attention and focus
long exposure time during waiting periods
access to high-spending, international audiences
seamless integration with digital channels via QR codes, promo codes, and landing pages
Where DOOH Screens Are Placed in Türkiye’s Airports
DOOH advertising in Türkiye’s airports is located at the most high-traffic and strategically important points along passenger journeys.
Key airports for DOOH advertising:
Istanbul Airport (IST)
The largest aviation hub in Europe and one of the busiest airports globally. It serves tens of millions of passengers annually, including tourists, business travelers, and large volumes of transit traffic.
Antalya, Izmir, Ankara, Bodrum Airports
Key hubs for tourism and business travel. Particularly effective for brands in luxury, travel, fashion, education, real estate, beauty, fintech, and lifestyle sectors.
Main DOOH placement formats:
digital billboards on airport access roads
LED screens in check-in and passport control areas
large-format video walls in departure and arrival halls
digital lightboxes in waiting zones and duty-free areas
Reach and Effectiveness of Airport DOOH Advertising in Türkiye
DOOH advertising in Türkiye’s airports delivers one of the highest-quality reaches among all OOH formats. Tens of millions of passengers pass through the country’s major airports each year, creating continuous, premium-level exposure.
Why airport DOOH advertising in Türkiye is especially effective:
audiences with high purchasing power
strong engagement during flight waiting times
international and multicultural reach
powerful brand-image and status effect
This channel performs best for brands targeting:
premium and luxury segments
investment and financial products
real estate and development projects
education and international programs
tourism, fintech, and lifestyle brands
Key factors influencing campaign performance:
correct selection of airport zones
quality and clarity of visual creative
frequency and rotation strategy
integration with online marketing channels
clear and actionable CTAs
Real DOOH Advertising Use Cases in Türkiye’s Airports
Premium Brands and Luxury Segment
International luxury, fashion, beauty, jewellery, and premium travel brands actively use DOOH screens in Türkiye’s airports to build awareness and reinforce premium positioning.
Most popular placement zones:
duty-free areas
business lounges
premium passport control zones
VIP terminals
Tourism, Education, and Investment Projects
Tourism companies, universities, developers, and investment platforms use airport DOOH advertising in Türkiye to attract:
international tourists
foreign students
investors
property buyers
Arrival zones are especially effective for engaging foreign passengers at the first point of contact with the country.
How to Build an Effective DOOH Campaign in Türkiye’s Airports
1. Audience Analysis
Define the target passenger profile: tourist, business traveler, investor, student, or luxury client.
2. Airport and Zone Selection
Choose the airport, terminal, and specific screens based on passenger movement and flight routes.
3. Format Selection
Combine LED screens, video walls, digital billboards, and lightboxes according to campaign goals.
4. Creative Development
Produce concise, visually strong, and localized creatives that work for both Turkish and international audiences.
5. Digital Integration
Use QR codes, tracking links, promo codes, retargeting, and analytics to connect offline exposure with online performance.
We work with Türkiye’s major airports, including Istanbul, Antalya, Ankara, Izmir, and Bodrum, helping brands achieve maximum reach, strengthen premium positioning, and attract high-spending audiences.
If you’re planning to launch DOOH advertising in Türkiye’s airports, the Simpleist team is ready to consult, build a strategy, and deliver a full turnkey campaign — from concept to measurable results.
