Airport Advertising in Türkiye: A Brand Guide for 2026

Airport advertising in Türkiye in 2026 is one of the most effective promotion channels for brands targeting a high-spending, international, and premium audience.

Airports across Türkiye serve over 220 million passengers annually, including tourists, business travelers, expats, and transit passengers. As a result, airport advertising in Türkiye has become a strategic communication channel for both global and local brands.

In this guide, we cover:

→ Advertising formats in Türkiye’s airports

→ Audience reach and passenger profiles

→ Key advantages of airport marketing

→ Reach and effectiveness of airport advertising

Why Airport Advertising in Türkiye Is One of the Most Effective Channels

1. Premium Audience with High LTV

Airport passengers include:

• business travelers

• mid- to high-income tourists

• investors and entrepreneurs

• international transit passengers

This makes airport advertising in Türkiye especially effective for:

• luxury brands

• banks and fintech companies

• real estate and investment projects

• automotive brands

• fashion & beauty

• airlines and travel services

2. Maximum Attention and Dwell Time

Unlike urban environments, airports offer:

• fewer distractions

• long waiting times = extended ad exposure

• high visual engagement

This significantly increases brand recall and memorability.

3. International Reach in One Location

Türkiye is a major aviation hub connecting:

• Europe

• Asia

• the Middle East

• CIS countries

Advertising at Istanbul Airport (IST) alone provides global exposure from a single location.

Key Airports in Türkiye for Advertising

Istanbul Airport (IST)

• 80+ million passengers per year

• the largest airport in Europe

• main hub of Turkish Airlines

A top-tier location for international brands.

Sabiha Gökçen Airport (SAW)

• low-cost and regional flights

• younger and more mobile audience

• strong digital and DOOH formats

Antalya Airport (AYT)

• major tourism hub

• extremely high seasonal traffic

• ideal for travel, fashion, beauty, FMCG

Ankara Esenboğa Airport (ESB),

Izmir Adnan Menderes Airport (ADB),

Bodrum & Dalaman Airports

• regional business and lifestyle airports

• strong B2B and premium leisure audiences

Advertising Formats in Türkiye’s Airports

Digital Out Of Home (DOOH)

• LED screens

• video walls

• interactive displays

• programmatic DOOH

Static Advertising

• lightboxes

• mega lightboxes

• panoramic boards

• columns and architectural formats

Duty Free Advertising

• storefront displays

• promo stands

• branded zones

• digital screens inside duty-free areas

Interactive & Experiential Formats

• AR / VR zones

• experiential marketing installations

• photo zones

• product demos

Reach and Effectiveness of Airport Advertising in Türkiye

Türkiye’s airports offer exceptional exposure:

• Istanbul (IST + SAW): 100+ million passengers per year

• Antalya: up to 40 million passengers annually, peak June–September

• Izmir & Ankara: strong domestic and business traffic

Key reach benchmarks (2025–2026):

• Istanbul: 70% international flights, up to 500,000 daily ad views

• Antalya: 80% European tourists, peak up to 1 million monthly impressions

• Average nationwide reach: 5–10 million unique viewers per month

Key Advantages of Airport Advertising in Türkiye

→ Premium brand positioning

→ High-status advertising channel

→ International exposure

→ Minimal advertising noise

→ Maximum audience engagement

Airport Advertising in Türkiye as a Growth Strategy

In 2026, airport advertising in Türkiye is not just about image — it is a powerful growth and scaling tool for brands entering international markets.

For companies targeting premium, B2B, and global audiences, airport advertising in Türkiye becomes a strategic long-term channel.

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How Simpleist Supports Airport Advertising Campaigns in Türkiye

Simpleist supports brands at every stage of airport advertising campaigns in Türkiye:

• brand and audience analysis

• selection of optimal airports and formats

• direct coordination with airport operators

• creative production and installation

• quality control, analytics, and reporting

If you are planning airport advertising in Türkiye, the Simpleist team is ready to consult and fully manage your campaign end-to-end.