The service includes
📌 Market and Competitor Analysis in Turkey
We research the Turkish market, its trends, key players, and competitive landscape. We identify market niches, growth opportunities, and potential threats to your business.
📌 Consumer Behavior Research in Turkey
We analyze the preferences and behavior of your target audience in Turkey. We study the factors influencing product choice, key motivators, and barriers to purchase.
📌 Data-Driven Strategy Development
We create a marketing strategy based on real data. We determine the optimal promotion channels, advertising formats, and key messages that work in the Turkish market.
📌 Hypothesis Testing and Audience Segmentation
We conduct A/B testing, analyze different market segments, and identify the most promising consumer groups.
📌 Current Marketing Effectiveness Analysis
We evaluate the success of your current marketing efforts in Turkey. We offer solutions to improve advertising campaigns and increase their profitability.
📌 Expert advice on entering the Turkish market
We help adapt your product or service to local realities, taking into account the country's cultural and economic characteristics.
Description of the service
Marketing Research in Turkey: Accurate Data for Strategic Decisions
Entering the Turkish market requires more than just intuition, but also clear data and analytics. Marketing research helps understand the competition, audience, product prospects, and the effectiveness of advertising campaigns.
🔹 Market analysis in Turkey – study of demand, competitors, market trends.
🔹 Consumer research – audience segmentation, identifying purchase motives and key triggers.
🔹 Advertising testing – checking the perception of advertising creatives, slogans, and marketing messages.
🔹 Competitive environment assessment – analysis of prices, positioning, advantages and weaknesses of competitors.
🔹 Studying campaign effectiveness – analyzing advertising metrics, conversions, and engagement.
Case Study: Research on BEKO Advertising Perception in Turkey and Romania
The BEKO brand needed to understand how audiences in different countries perceive their advertising.
✔️ Surveys and behavioral analysis were conducted among users in Turkey and Romania.
✔️ Key emotional triggers that generate trust and interest have been identified.
✔️ Analysis of the perception of visual elements, texts, and color schemes in advertising.
✔️ Accurate metrics on audience engagement and response were obtained.
📌 Result: adjusting the advertising strategy to the cultural characteristics of each market.
When is marketing research important?
✔️ Before launching a product – assess the niche’s potential.
✔️ When planning an advertising campaign – testing creatives.
✔️ To evaluate competitors – identify free segments and growth opportunities.
✔️ To optimize the marketing budget – analysis of the profitability of advertising channels.
Marketing research helps minimize risks, improve promotional effectiveness, and make strategically informed decisions.
Why choose us
We don't just collect data – we provide businesses with a real understanding of the Turkish market. SIMPLEIST uses in-depth analytics, local research, surveys, and statistics to create reports that can be immediately applied to businesses. We work with local insiders and know how to uncover useful information that truly impacts marketing decisions.