SPEAKER
Ekaterina Ozbilek
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Course organizer
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Founder of the digital agency "Simpleist"
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Specialist in SMM promotion of corporate and private clients in the Turkish market
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Expertise in Facebook ADS manager, Adobe programs, Spark AR, 3DS MAX
Elizaveta Donchenko
SPEAKER
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Marketer with 5 years of experience in developing SMM strategy
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Head of the copywriting team
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Experience in preparing text and visual content of various types: from publications for social networks to profile articles for company websites
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Among my clients are companies such as: Mercedes-Benz, the largest developer Darstroy, the Committee on International Relations of the Russian Federation
Benefits of the course
online + support
assignments for independent work with discussion at webinars
experienced speakers with many years of experience in the Turkish and CIS markets
the first course that focuses on the characteristics of the Turkish market
certificate of completion of the course
Who is the course for?
FOR BEGINNERS SMM SPECIALISTS
FOR BUSINESS OWNERS,
WHO ARE READY TO WORK
PROMOTION BY YOURSELF
Course program
Block 1
STRATEGY
Course program
Lesson 1
Duration:
2 academic hours "Theory" +
30 minutes "Q&A"
March 15th
19:00
STRATEGY AS THE BASIC PROMOTION ELEMENT
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Strategy as an Internet marketing tool. Elements of Instagram Strategy
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SMM goal
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Competitive Analysis
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Target audience analysis
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Analytics (KPI)
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SWOT analysis
Block 2
CONTENT
Block 2
CONTENT
Block 1
STRATEGY
Lesson 3
Duration:
2 academic hours "Theory" +
30 minutes "Q&A"
March 19
19:00
CONTENT PLAN
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Communication strategy
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Features of content for SMM promotion on Instagram
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TOV, content for different types of businesses
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Editing texts and working with sources
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Types of content
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Content plan and rubricator
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Situational content and post ideas
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Services for working with text and publications
Block 1
STRATEGY
Lesson 4
Duration:
2 academic hours "Theory" +
30 minutes "Q&A"
March 22
19:00
VISUAL PART OF CONTENT: SELECTION AND DESIGN OF STORIES AND PUBLICATIONS
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Visual content of the page
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Creating a unified Instagram profile style
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Working with Templates
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Visual trends
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Creation of Stories and Reels
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Quick review100 applications
BLOCK3
PROMOTION METHODS. TARGETING.
Block 1
STRATEGY
Lesson 5
Duration:
2 academic hours "Theory" +
30 minutes "Q&A"
26 March
19:00
PROMOTION METHODS ON INSTAGRAM
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Free promotion methods
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Influencer marketing
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Working with bloggers
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Mutual PR
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Giveaway
Block 1
STRATEGY
Lesson 6
Duration:
2 academic hours "Theory" +
30 minutes "Q&A"
April 29
19:00
ADVERTISING ACCOUNT SETTINGS
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Correct settings of the advertising account
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Connecting a business profile
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Bans on Facebook
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Advertising campaign goals
Block 1
STRATEGY
Lesson 6
Duration:
2 academic hours "Theory" +
30 minutes "Q&A"
April 02
19:00
ADVERTISING CAMPAIGN SETTINGS
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The right choice of target audience
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Advertising budgets
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Analysis of placements
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Creatives and text
BLOCK4
SUMMARIZING
Block 1
STRATEGY
Lesson 7
Duration:
2 academic hours "Theory" +
30 minutes "Q&A"
April 03
19:00
THEORY - INTO PRACTICE
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Stages of work in SMM
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Price formation
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Skill development
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Search for clients
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Success stories
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Bibliography
January 19