SPEAKER
Ekaterina Ozbilek
Course organizer
Founder of the Digital Agency "Simpleist"
SMM specialist for corporate and private clients in the Turkish market
Expertise in Facebook ADS manager, Adobe programs, Spark AR, 3DS MAX
Elizaveta Donchenko
SPEAKER
Marketer with 5 years of experience in SMM strategy development
Head of the Copywriting Team
Experience in preparing various types of text and visual content: from publications for social networks to specialized articles for company websites
My clients include companies such as Mercedes-Benz, the largest developer Darstroy, and the Committee on International Relations of the Russian Federation.
Benefits of the course
online + support
assignments for independent work with discussion in webinars
Experienced speakers with many years of experience in the Turkish and CIS markets
the first course that focuses on the specifics of the Turkish market
certificate of completion of the course
Who is this course for?
FOR BEGINNING SMM SPECIALISTS
FOR BUSINESS OWNERS,
WHO ARE READY TO ENGAGE
PROMOTE YOURSELF
Course program
Block 1
STRATEGY
Course program
Lesson 1
Duration:
2 academic hours "Theory" +
30 minutes of Q&A
March 15
19:00
STRATEGY AS THE MAIN ELEMENT OF PROMOTION
Strategy as an Internet Marketing Tool: Elements of an Instagram Strategy
The purpose of SMM
Competitive analysis
Target audience analysis
Analytics (KPI)
SWOT analysis
Block 2
CONTENT
Block 2
CONTENT
Block 1
STRATEGY
Lesson 3
Duration:
2 academic hours "Theory" +
30 minutes of Q&A
March 19
19:00
CONTENT PLAN
Communication strategy
Content Features for SMM Promotion on Instagram
TOV, content for different types of businesses
Editing texts and working with sources
Types of content
Content plan and headings
Situational content and post ideas
Services for working with text and publications
Block 1
STRATEGY
Lesson 4
Duration:
2 academic hours "Theory" +
30 minutes of Q&A
March 22
19:00
VISUAL CONTENT: SELECTION AND DESIGN OF STORIES AND PUBLICATIONS
Visual content of the page
Creating a unified Instagram profile style
Working with templates
Visual trends
Creating Stories and Reels
A Brief Review of 100 Apps
BLOCK 3
PROMOTION METHODS. TARGETING.
Block 1
STRATEGY
Lesson 5
Duration:
2 academic hours "Theory" +
30 minutes of Q&A
March 26
19:00
INSTAGRAM PROMOTION METHODS
Free promotion methods
Influencer marketing
Working with bloggers
Mutual PR
Giveaway
Block 1
STRATEGY
Lesson 6
Duration:
2 academic hours "Theory" +
30 minutes of Q&A
April 29
19:00
ADVERTISING ACCOUNT SETTINGS
Correct setup of the advertising account
Connecting a business profile
Facebook bans
Advertising campaign objectives
Block 1
STRATEGY
Lesson 6
Duration:
2 academic hours "Theory" +
30 minutes of Q&A
April 2
19:00
ADVERTISING CAMPAIGN SETTINGS
The right choice of target audience
Advertising budgets
Analysis of placements
Creatives and text
BLOCK 4
SUMMARY
Block 1
STRATEGY
Lesson 7
Duration:
2 academic hours "Theory" +
30 minutes of Q&A
April 3
19:00
THEORY INTO PRACTICE
Stages of work in SMM
Price formation
Skill development
Search for clients
Success stories
Bibliography
January 19