36 Indispensable Resources Great Marketers Use When Analyzing the Market
RESEARCH COMPANIES
McKinsey
One of the coolest publications. There is all the information, applications, global and local research.
Nielsen
You can select insights for almost any country. There is also a Russian version with insights.
Deloitte
A huge number of reports. For example, “7 trends in building communication and brand growth in 2020.”
Boston
Consulting Group The global and Russian versions have an email subscription to stay on trend.
PwC
Particular attention needs to be paid to consumer markets.
Edelman
Rich in work stories and insights.
Ipsos
There are a lot of useful materials in the English version. The Russian version has absolutely excellent sections “Innovation and Knowledge” and “News and Polls”.
Marketing.rbc.ru
Market research store.
Think with Google
Global reviews, detailed statistics and useful tools, successful advertising campaigns in different industries, on different platforms and with different target audiences.
Mail.ru research
Market research, online surveys and data enrichment.
Ernst & Young
Consulting, audit and research in various fields.
KPMG
An international network of firms providing audit, tax and consulting services.
Accenture
A consulting company that provides consulting services to organizations in the areas of strategic planning, optimization and organization of outsourcing of business processes, customer relationship management, logistics process management, personnel management, and implementation of information technology.
GfK
Connects data and scientific analytics. Innovative solutions and methodologies answer key business questions about consumers, markets, brands and media - today and in the future.
vCIOM
Sociological and marketing research based on public opinion polls.
FOM
Sociological surveys.
RBC
Russian media holding, including a TV channel of the same name, a news agency, a newspaper and a magazine. Conducts industry conferences, business regattas and awards.
Kommersant
Russian media holding, including a TV channel of the same name, a news agency, a newspaper and a magazine. Conducts industry conferences, business regattas and awards.
Vedomosti
High-quality content about business, economics and politics. Current news, expert articles and analytics.
SERVICES
Facebook Audience Insights
You can manually count your audience by interests and countries, see audience overlaps, and customize whatever you want. A very useful thing for measuring market size.
Yandex Wordstat
A service for assessing user interest in specific topics and for selecting keywords by advertisers.
Trends Similar to Yandex Wordstat, only divided by country. And also with graphs.
For example, you can track how search queries related to coronavirus have changed.
Google Academy
Helps you find scientific papers on the topic you are looking for. Find a ready-made analysis!
Search c. pdf/. pptx/. key Just enter the research object into the search engine and add
"filetype:.pdf" / "filetype:.pptx" / "filetype:.key". Helps you find beautiful reports on a topic.
Social Mention
Functionality similar to Yandex Wordstat and Google Trends.
Yandex.Research
Open research on statistics of Yandex services.
Data Insight
Market statistics, ready-made research on the e-commerce market.
Rosstat
Federal statistical observations.
NON-STANDARD SOURCES OF INFORMATION
Trend Hunter
Current trends, such as trendreports and marketing strategies.
Trend Watching
The guys who drive meaningful innovation by helping brands discover powerful new answers to the question “What will my customers want next?”
YouTube
The service broadcasts, delivers and stores a variety of videos.
SlideShare
A popular service for posting presentation slides.
Different communities.
Telegram
Specialized groups and chats, for example, chat for university marketers
Skillbox.Family or Marketer's Tools.
Facebook IQ
Insights into consumer behavior, marketing and measurement.
ADDITIONAL NON-STANDARD SOURCES:
Meetups / business breakfasts
Highly specialized (for example, Tinkoff about the industry)
Conferences/webinars
Universities