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Working with the media

Media service and complex analytics

Publications in the media are a tool for creating a positive brand image and demonstrating its expert level. In our company, you can order complex communication with the media.

What is working with the media

PR-work with the media is a set of actions that are associated with the movement of communication goals with the help of the media. This service includes:

  • updating the media map (a list of media selected by subject with detailed data on resources);

  • selection of the most appropriate media for a specific purpose;

  • creation of information occasions for publications;

  • writing texts that meet the task;

  • placement of materials in the media;

  • expert commentary on topical issues and much more.

Why work with the media is necessary

Placing publications in the media helps to increase expertise, brand awareness, and stand out from competitors. A user who reads news in his favorite online or offline source gets used to the presentation and style of the material, looks at the world from the same angle and shares the values of the authors. By placing publications in those media where the target audience is located, the brand can “reach out” to it and increase sales of goods and services.

Natural mentions in the media can achieve the following results:

  • show the importance of the brand in the market;

  • increase loyalty or restore reputation;

  • introduce customers to new services or products.

What do we offer

Good PR work with the media affects the entire sales funnel. The number of customers and their loyalty grows along with brand awareness. Integrated communication with the media in the company "Chief Adviser" includes services in three areas: media analytics, work with alternative and official media and press service.

Working with the official media involves:

  • search for newsworthy events, development of ideas for resonant actions and events, attracting the attention of the media to them;
    organization of information campaigns and information waves with an audience of 10 million people;
    creating a media map of the media;
    publishing and ensuring the distribution of material in the media;
    instant increase in citation in the media;
    ensuring instant indexing in the news aggregators Google News and Yandex-News.

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